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    <title>Blog</title>
    <link>http://www.st16.co.uk/index.php</link>
    <description></description>

    

    <item>
      <title><![CDATA[Acquisition of Viral Film Maker ST16]]></title>
      <link>http://st16.co.uk/index.php/blog/article/acquisition_of_viral_film_maker_st16</link>
      <guid>http://st16.co.uk/index.php/blog/article/acquisition_of_viral_film_maker_st16#When:16:28:30Z</guid>
      <description><![CDATA[<p><img alt="Viral_Film_maker_ST16_acquisition" height="222" src="/uploads/ST16_CS_Mike_Hale334x222.jpg" style="margin-left: 10px; margin-right: 10px; float: right;" width="334" /></p>
<p>Aeorema Communications plc, the AIM-traded multi-media specialist, has acquired the entire issued share capital of ST16 Limited. Aeorema Communications owns leading internal communications film production company Cheerful Scout and events specialist Twenty First. The move gives clients instant access to a much expanded high-production value resource including enlarged creative, client facing and technical teams spread between London and Midlands bases. &nbsp;</p>]]></description>
      <dc:subject><![CDATA[Uncategorized,]]></dc:subject>
      <dc:date>2012-03-09T16:28:30+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Viral video seminar for agencies]]></title>
      <link>http://st16.co.uk/index.php/blog/article/free_viral_video_production_seminars</link>
      <guid>http://st16.co.uk/index.php/blog/article/free_viral_video_production_seminars#When:10:16:45Z</guid>
      <description><![CDATA[<p><img alt="ST16 Viral viral production seminar logo" height="250" src="/uploads/ST16Youtube.jpg" style="float: right; margin-left: 10px; margin-right: 10px;" title="ST16 Viral viral production seminar logo" width="334" />Mystified by YouTube? Wondering if viral will work for your campaigns? Want to leverage the power of viral film and YouTube for your clients? Viral film specialist ST16 are currently offering a free 1 hour seminar on 31st May. In this session we explore how to get results with viral film, pitfalls to avoid and what the future holds.</p>]]></description>
      <dc:subject><![CDATA[New Technology, Online Video, Personalised Video, Social Media, Variable Video, Viral,]]></dc:subject>
      <dc:date>2011-11-30T10:16:45+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[How to make a successful viral video]]></title>
      <link>http://st16.co.uk/index.php/blog/article/how_to_make_a_successful_viral_video</link>
      <guid>http://st16.co.uk/index.php/blog/article/how_to_make_a_successful_viral_video#When:15:24:32Z</guid>
      <description><![CDATA[<p style="text-align: center;"><iframe frameborder="0" height="315" src="http://www.youtube.com/embed/ydIJbQr-9AU" width="560"></iframe></p>
<p>&nbsp;</p>
<p><span>Ross Furlong from Furlong PR interviews our Creative Director Simon about creating successful viral video... in the back of a taxi!&nbsp;</span></p>
<p><span>&nbsp;</span></p>]]></description>
      <dc:subject><![CDATA[Youtube, Charity, Corporate, Retail, Social Marketing, Interviews, New Technology, Online Video, Personalised Video, Promotional, Social Media, Variable Video, Viral,]]></dc:subject>
      <dc:date>2011-11-03T15:24:32+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[ST16 at Chinese event on social media]]></title>
      <link>http://st16.co.uk/index.php/blog/article/st16_at_chinese_event_on_social_media</link>
      <guid>http://st16.co.uk/index.php/blog/article/st16_at_chinese_event_on_social_media#When:11:21:48Z</guid>
      <description><![CDATA[<p style="text-align: justify;"><span><img alt="IVCA china social media event" height="250" src="/uploads/electric_world_map_digital_1.jpg" style="float: right; margin-left: 40px; margin-right: 40px;" width="334" />Nǐ hǎo!&nbsp;</span><span>I am very excited to be jetting off to China next week to speak at the China International Creative Design Week in Chengdu. As specialists in viral video production and social media, the IVCA have asked ST16 to share some of our expertise and successful case studies with fellow business people in China.</span></p>]]></description>
      <dc:subject><![CDATA[Corporate, Retail, Social Marketing, Social Media, Viral,]]></dc:subject>
      <dc:date>2011-10-29T11:21:48+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Pete Waterman pops in to the office]]></title>
      <link>http://st16.co.uk/index.php/blog/article/pete_waterman_pops_in_to_the_office</link>
      <guid>http://st16.co.uk/index.php/blog/article/pete_waterman_pops_in_to_the_office#When:15:45:40Z</guid>
      <description><![CDATA[<p><img alt="pete waterman bbc st16 office" height="250" src="/uploads/Petewaterman_st16office.jpg" style="float: right; margin-left: 40px; margin-right: 40px;" width="334" />We get celebrities calling to our main office in Staffordshire on a daily basis obviously. But this time the BBC Inside Out crew were there to provide evidence!</p>]]></description>
      <dc:subject><![CDATA[Documentary, Interviews, Promotional,]]></dc:subject>
      <dc:date>2011-10-28T15:45:40+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Top questions PRs ask about viral]]></title>
      <link>http://st16.co.uk/index.php/blog/article/the_top_two_questions_prs_ask_about_viral</link>
      <guid>http://st16.co.uk/index.php/blog/article/the_top_two_questions_prs_ask_about_viral#When:08:46:52Z</guid>
      <description><![CDATA[<p><img alt="PRCA making it go viral event" height="208" src="/uploads/Bubbles2.jpg" style="margin-left: 40px; margin-right: 40px; float: right;" width="334" /></p>
<p>A big thank you to everyone that attended my presentation on 'Making it go viral' last week to members of the <a href="http://www.prca.org.uk/groups/digital_group_home" title="PRCA digital group">PRCA Digital Group</a> at our hosts Porter Novelli London. &nbsp;The case studies sparked loads of questions and there was a genuine interest in the exciting possibilities of viral video for PR. The session inspired me to write about two of the top questions I've been asked by PR professionals; 'Can you use the viral approach for anything?' and 'What are some of the pitfalls of viral video?'</p>]]></description>
      <dc:subject><![CDATA[Youtube, Charity, Corporate, Retail, Social Marketing, Internal Comms, New Technology, Online Video, Promotional, Social Media, Viral,]]></dc:subject>
      <dc:date>2011-10-21T08:46:52+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Excuse me! I&#8217;m speaking (about viral)]]></title>
      <link>http://st16.co.uk/index.php/blog/article/excuse_me_im_speaking</link>
      <guid>http://st16.co.uk/index.php/blog/article/excuse_me_im_speaking#When:15:30:17Z</guid>
      <description><![CDATA[<p><img alt="Online Video Strategies Button" height="125" src="/uploads/SPEAKERBUTTON_OVS11.gif" style="float: right; border: 25px solid white;" title="Online Video Strategies Button" width="125" /></p>
<p>I am really excited about speaking at this event. As a viral video specialist ST16 has been working with clients for many years to make them aware of the holistic approach you need to take when producing viral video. It isn&rsquo;t just about a good idea, or a clever seeding strategy, it all starts and ends with the audience.</p>
<p><a href="http://www.streamingmediaglobal.com/conference/2011/ovs/" title="Online Video Strategies Link" target="_blank">Visit the event website</a></p>
<p><em><br /></em></p>]]></description>
      <dc:subject><![CDATA[Social Marketing, Social Media, Viral,]]></dc:subject>
      <dc:date>2011-10-14T15:30:17+00:00</dc:date>
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    <item>
      <title><![CDATA[IVCA Clarion Award wins for our virals!]]></title>
      <link>http://st16.co.uk/index.php/blog/article/wins_for_st16s_viral_videos_at_the_ivca_clarions_2011</link>
      <guid>http://st16.co.uk/index.php/blog/article/wins_for_st16s_viral_videos_at_the_ivca_clarions_2011#When:09:26:06Z</guid>
      <description><![CDATA[<p><span><img alt="nhs vampire viral ivca clarion awards" height="223" src="/uploads/ivca_clarion_2011_vampire_viral_1.jpg" style="float: right;" width="334" /></span></p>
<p><span>What a week! Last Wednesday saw ST16 win two great awards - the&nbsp;<a href="http://www.ivca.org/award-schemes/clarion-awards.html" title="ivca clarion awards ">IVCA Clarion</a>&nbsp;Viral: Public Sector Award for our Vampire Viral for NHS Northamptonshire and a Highly Commended Award for our Crashproof Viral for Safer Roads. Whoop whoop!</span></p>
<p>We&rsquo;re all incredibly proud of these projects and the amazing results they&rsquo;ve helped achieve for our clients.</p>
<p><span><br /></span></p>]]></description>
      <dc:subject><![CDATA[Youtube, Social Marketing, Online Video, Promotional, Social Media, Viral,]]></dc:subject>
      <dc:date>2011-09-27T09:26:06+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[PRCA &#8216;Making It Go Viral&#8217; Event]]></title>
      <link>http://st16.co.uk/index.php/blog/article/prca_making_it_go_viral_event</link>
      <guid>http://st16.co.uk/index.php/blog/article/prca_making_it_go_viral_event#When:15:29:27Z</guid>
      <description><![CDATA[<p><img alt="prca digital group event viral" height="208" src="/uploads/PRCAlogo_2.jpg" style="float: right; margin-left: 10px; margin-right: 10px;" width="334" />The PRCA Digital Group (Public Relations Consultants Association), not to be confused with the Professional Rodeo Cowboy Association, have invited me to speak at an event entitled &lsquo;Making it Go Viral&rsquo;.&nbsp; I&rsquo;m very much looking forward to sharing some of ST16&rsquo;s insights on viral video and talking about some of our most recent case studies with the PR pros. Not to mention discussing all those tricky questions this very savvy audience are likely to throw my way!</p>
<p>To book your ticket visit the PRCA website <a href="http://www.prca.org.uk/BookingRetrieve.aspx?ID=10682" title="prca digital group viral event">here</a></p>]]></description>
      <dc:subject><![CDATA[Youtube, Online Video, Social Media, Viral,]]></dc:subject>
      <dc:date>2011-09-23T15:29:27+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[ST16&#8217;s viral videos up for three awards!]]></title>
      <link>http://st16.co.uk/index.php/blog/article/st16s_viral_videos_nominated_for_three_awards</link>
      <guid>http://st16.co.uk/index.php/blog/article/st16s_viral_videos_nominated_for_three_awards#When:15:25:05Z</guid>
      <description><![CDATA[<p><img alt="some comms awards ivca clarions" height="222" src="/uploads/Awards_1.jpg" style="float: right; margin-left: 10px; margin-right: 10px;" width="334" />Big smiles all around the ST16 office this month! Our Crashproof viral for Safer Roads in Thames Valley has been nominated for two prestigious awards - the Some Comms Award and the IVCA Clarion Awards. Our Vampire Viral for NHS Northamptonshire has also been shortlisted in the IVCA Clarion Viral: Public Sector Communication category.&nbsp;</p>]]></description>
      <dc:subject><![CDATA[Uncategorized,]]></dc:subject>
      <dc:date>2011-09-08T15:25:05+00:00</dc:date>
    </item>

    

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