Social media is media designed to be distributed by social interaction. Wikipedia says: "Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many)." It basically means, content that is self propogating and spreads like a virus, 1 to 5, 5 to 25 etc. There are thousands of new films added to video sharing sites every day, to make yours stand out and have the best chance of going viral there are a number of key ingredients and special techniques required.

Steamed Up

North Lancashire PCT

You’re a young teenage driver. You think it’s OK to have a few drinks before you get behind the wheel. Road safety campaigns have passed you by. If you think you’re being preached at, you switch off. Literally. How do we get through to you?

Speed Dating

Anderson PR

What do young people get up to behind the wheel? Messing about, shouting between cars, texting, talking on mobiles – we’ve all seen it happen. It seems like fun. Until, that is, it ends in tragedy.

Changing Lanes

Road Safety for North West

Just how do you catch the attention of young drivers? A video viral can do just that. It’s quick, it’s clever and you’ll want to share it with your mates. This viral was part of a series of films to prevent different types of driver distraction. In this case, some fit girls in the back seat….